Located along the Gulf shore, approximately 200 kilometers west of Abu Dhabi, Ruwais is one of the most modern industrial centers in the Middle East. Along this pristine stretch of water, a number of hotels are situated adjacent to oil refineries, chemical plants, and other industries. Over the next 20 years, the eastern region, including Ruwais, will be developed as a major energy center for the UAE.

The master plan proposes an organized city with components arranged in a way that ensures comfortable living within a single neighborhood. It caters to family living, with high-end commercial, residential, and entertainment districts all within a short distance of the main source of employment—the UAE Civil Nuclear Power Program. Connected along the natural waterfront, each district features pedestrian paths that feed toward the sea, where residents can enjoy a variety of aquatic sports along a vibrant boardwalk.