A residential building designed in contemporary style offers a refreshing presence in the Palm Jumeirah Island. The building facade consisting of seemingly randomly placed window boxes creates a vibrant character that represents the SOHO lifestyle. Louvers in mashrabiya patterns add accentuate the building facade.

Choices of residential units are provided in the mid-rise building with amenities. Its iconic address in the Palm Jumeirah trunk island adds premium to the upscale character of the building. Simplicity, neutral tones, and crisp lines bring a refined elegance to the interiors of the building.